Jim Farrell
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Jim Farrell

Business Development Director - North America

As a young man of eighteen, I enlisted in the U.S. Marine Corps and served as a mechanic and aircrewman on the largest transport helicopter in the free world.  This early-in-life decision fed several of my interests – namely my sense of teamwork, adventure, and a life-long fascination with all things mechanical.  

I thrived in that dynamic environment and was fortunate to be selected for OCS, officer candidates school.  As a commissioned Lieutenant of Marines, I went on to lead & serve as both a Battalion Motor Transportation Officer and Artillery Officer...more mechanical!

Those were formative days for me – and throughout my 25-year industrial sales career I have always strived to maintain that same organizational esprit and sense of purpose.  As soon as I read the Twinscape posting for this role I thought myself perfectly suited to it, and it to me.  I love frontier opportunities – where conventions may be challenged in the pursuit of customer delight, where the full complement of my varied professional experience may be brought to bear for what I know shall be a game-changing technology within the pool industry and beyond.

When not working to exceed customer expectations, precious free time is spent chairing on several non-profit boards and especially serving as board president of a women’s shelter here in my hometown of Philadelphia, riding my vintage Harley-Davidson on a picturesque country road, dining with friends, physical fitness, amateur woodworking, and delighting in my young daughter as she daily discovers the wonders of our beautiful world.

So I am thrilled to be here and thoroughly look forward to shifting paradigms and changing the way North America looks at space & structure by way of Twinscape!

flexible

Flexible

Create a totally flexible, multifunctional living space
safe

Safe

We rigorously test all of our products, systems and materials to ensure that they are safe and comply with all the necessary standards
efficient

Efficient

Save energy with our highly insulated products
trusted

Trusted

Most experienced company in this sector with over 60 projects completed - and happy customers - worldwide.
custom

Custom

Made to order, beautiful designs that are individual and unique.

Case Studies

Beachfront Home Sets Trend

Private Home | Kiawah Island, Usa

Located on the magical Kiawah Island in South Carolina, this stunning outdoor swimming pool was the ‘brainchild’ of several minds – the family who owns the pool, the architects, contractor, pool designer, interior designer and Twinscape.

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From Shimmering Pool to Cool Party Space

Private Home | London UK

Behind the design and build of every private pool featuring a Twinscape movable floor, there is the client’s desire to make the best and most creative use of the space in their home.

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Ahead of the trend for a multifunctional basement

Private Home | London UK

Twinscape’s latest project was recently completed in London. The client had a young family who enjoyed swimming, but they also wanted a play area that was secure, safe & dry.

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Creating a Flexible Entertainment Space

Private Home | Suffolk, UK

A client in Suffolk chose a movable floor for his swimming pool on the suggestion of the architect. This was not the first swimming pool the client had having previously installed one at another of his homes and this house did already have a pool but it needed renovating. The architect suggested they rebuild the whole pool to incorporate a movable floor and make the area into a flexible entertainment space.

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Portfolio

"The space is flexible and we love using it for either a patio or pool. The major benefits are its outstanding safety, the ability to set the pool to any height, and how inexpensive it is to heat. The team is professional and great to work with and I would very highly recommend them."

Steve Lawrence

Palo Alto, California

"The level of aftersales support offered is paramount, the technical support team is the best we have ever dealt with, and the staff are knowledgeable and professional. In short, the service offer is second to none and we thoroughly recommend to anyone."

David Bland

Portrait Pools UK

"The whole experience was fantastic. A really nice team of people that we frequently met and who always had time to answer our questions - whether from me or one of my children. We love our Hydrofloors movable floor. It has outperformed our highest expectations!"

Pilar Seagrove

Switzerland

"I love it. Guests used to marvel at our views but now the pool really is the most admired thing in the house!"

G E Bloch

Switzerland

"We use the room for parties as well as swimming and recently we even had a small orchestra on it for a recital. Hydofloors is an amazing concept that has given us much needed extra space without having to move."

Adrian Spreadborough

London

"We have been working successfully together for some years. From the first enquiry, through to producing design drawings and then handling the installation, nothing is ever too much and they make the whole process incredibly simple."

Jamie Smith

Managing Director, London Swimming Pool Company

"Before we began working with Hydrofloors, I peppered the team with questions about feasibility and capability. I was reassured by their expertise, confidence and enthusiasm. The team delivered on all their promises and we were delighted to be the first to install a Hydrofloors system in the Western Hemisphere. Most importantly, we’ve heard only good things about the function of the movable floor since it was installed in 2012."

Tyler Smith

Architect, USA

"It’s truly the best build decision we’ve made – if someone were to ask our advice on installing a Hydrofloors movable floor, I’d tell them to go for it!"

Owner

Kiawah Island, South Carolina

design

Design

We work closely with your architect and construction team to realise your specific requirements
build

Build

We work onsite alongside the construction team to install, build and complete the perfect project
service

Service

To ensure you are consistently well looked after, we provide local, onsite servicing and annual maintenance checks

Enquiry Form

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Hydro Floors

is a product line of the Twinscape Group